5 Steps to Writing Product Descriptions That Sell

5 Steps to Writing Product Descriptions That Sell

Consumer interest in nutritional supplements is high, but the market is also crowded. You will need every advantage to set your private label supplements apart from those of your competitors in order to attract customers and earn their loyalty. With effective product...
3 Secrets to Reducing Shopping Cart Abandonment

3 Secrets to Reducing Shopping Cart Abandonment

When your customer selects “Add to Cart”, it’s not yet time to ring the victory bell. A whole new dance in the selling journey starts. One in which you must reassure the customer that yes, they are getting the best deal and yes, this will be quick and painless. Also...
4 Tips for Building an Email List

4 Tips for Building an Email List

The numbers say it all. Email marketing is one of the most effective digital marketing channels to date. When you post on Facebook, you have an organic reach of 6%, meaning 6% of your Facebook fans will see your post in their feed. Compare this with an email open rate...
3 Tips on Working with Influencers to Sell Supplements

3 Tips on Working with Influencers to Sell Supplements

Social media influencers can be some of the most powerful marketing allies for your private label supplement brand, in part because of the very personal and individual nature of their posts. A generic celebrity endorsement may attract your customers’ attention...
3 Reasons the Weight Loss Market Continues to Thrive

3 Reasons the Weight Loss Market Continues to Thrive

Since its conception, the weight loss market has been growing in popularity and revenue, and the numbers tell us that this is not going to change anytime soon. The search for a “quick solution” to losing weight has resulted in a growing weight loss industry. Dietary...
The Difference Between Private Label and Custom Manufacturing

The Difference Between Private Label and Custom Manufacturing

Your decision when choosing between Private Labeling and Custom Manufacturing, or co-manufacturing, rests on several factors. In both cases you will be outsourcing the manufacturing. What it comes down to is your goal and your budget. In the case of co-manufacturing,...
Why Optimizing for Customer Lifetime Value is Key

Why Optimizing for Customer Lifetime Value is Key

It’s not just a one-night stand With private label supplements, you have the best type of product to form a lasting relationship with consumers. From addressing a problem that they have now, to providing something that they depend on for years to come. Supplements is...
How Quality Packaging & Label Design Solidify Your Brand

How Quality Packaging & Label Design Solidify Your Brand

With all the excitement surrounding private label manufacturers, it can be easy to assume that sourcing quality products is all you’ll need to do to build a successful supplements business. Although quality is an important factor, it’s not enough to grab the...