What is Facebook Retargeting and How Does It Work?
If you are one of Facebook’s more than 2 billion active users, you may have noticed that shortly after visiting an ecommerce site, you begin to see ads for the same site appear in your Facebook feed, often with images of the very products you were viewing. This is an...
5 Steps to Writing Product Descriptions That Sell
Consumer interest in nutritional supplements is high, but the market is also crowded. You will need every advantage to set your private label supplements apart from those of your competitors in order to attract customers and earn their loyalty. With effective product...
3 Secrets to Reducing Shopping Cart Abandonment
When your customer selects “Add to Cart”, it’s not yet time to ring the victory bell. A whole new dance in the selling journey starts. One in which you must reassure the customer that yes, they are getting the best deal and yes, this will be quick and painless. Also...
4 Tips for Building an Email List
The numbers say it all. Email marketing is one of the most effective digital marketing channels to date. When you post on Facebook, you have an organic reach of 6%, meaning 6% of your Facebook fans will see your post in their feed. Compare this with an email open rate...
3 Tips on Working with Influencers to Sell Supplements
Social media influencers can be some of the most powerful marketing allies for your private label supplement brand, in part because of the very personal and individual nature of their posts. A generic celebrity endorsement may attract your customers’ attention...
3 Reasons the Weight Loss Market Continues to Thrive
Since its conception, the weight loss market has been growing in popularity and revenue, and the numbers tell us that this is not going to change anytime soon. The search for a “quick solution” to losing weight has resulted in a growing weight loss industry. Dietary...
The Difference Between Private Label and Custom Manufacturing
Your decision when choosing between Private Labeling and Custom Manufacturing, or co-manufacturing, rests on several factors. In both cases you will be outsourcing the manufacturing. What it comes down to is your goal and your budget. In the case of co-manufacturing,...
Why Optimizing for Customer Lifetime Value is Key
It’s not just a one-night stand With private label supplements, you have the best type of product to form a lasting relationship with consumers. From addressing a problem that they have now, to providing something that they depend on for years to come. Supplements is...
How Quality Packaging & Label Design Solidify Your Brand
With all the excitement surrounding private label manufacturers, it can be easy to assume that sourcing quality products is all you’ll need to do to build a successful supplements business. Although quality is an important factor, it’s not enough to grab the...Useful Downloads
