With all the excitement surrounding private label manufacturers, it can be easy to assume that sourcing quality products is all you’ll need to do to build a successful supplements business. Although quality is an important factor, it’s not enough to grab the attention of your potential customers and ensure the long-term success of your products. To help your private label supplements stand out, you’ll have to develop consistent branding that speaks to your potential customers. Although you might exclusively sell online, the packaging and labels used on your products can greatly impact a customer’s experience with your business. To get the most out of your private label products, it’s important to design packaging that conveys the identity of your brand. 

Private label manufacturing is a rather simple process— manufacturers develop products and provide them to buyers in unbranded packaging. This beneficial exchange allows you to access the products you need for your business without the hassle or cost of developing them yourself. When building your business, it’s important to consider the full experience that your customers will have when interacting with your products. Handing over unbranded items in insufficient packing doesn’t give customers the best introduction to your brand. In fact, it’s quite difficult to compete in the consumer market when you’re selling generic, unbranded products. Part of maintaining a successful business is ensuring you not only acquire new customers but continue to receive business from the ones you already have. Delighting customers with your packaging is just one easy way to ensure you have a repeating customer base.

Establishing your identity

In a world without branded packaging, it’d be very difficult to differentiate between brands— even more so for brands using private label products. In addition to your marketing, pricing, and customer service, packaging can also serve as a powerful way to forge an identity for your brand. Establishing an identity for your business can help when you’re trying to form a relationship with consumers. Remember, with private label supplements, it’s unlikely that you’ll be the only business stocking those products. In order to set your supplements apart, you need to establish a connection beyond a generic label. Labels and packaging are a great way to inject some personality into your brand and set your products apart from the crowd.

 If you’re working with a private label supplier, it may be worth it to inquire about any custom packaging options they might offer. This will allow you to streamline both the manufacturing and labeling/packaging process for your business. Aside from the effectiveness of your supplements, packaging that speaks to your customers can inspire them to return to your business again and again.

Once you’ve established a clear identity for your brand, getting potential customers to trust your business becomes much easier. Establishing a trusting relationship with consumers requires that you provide them with consistent branding that shows you understand their needs, wants, and desires. This process requires a bit of work on your behalf, as you have to decide on a packaging design that is different from your competitors, but still relevant to your customers. The most successful brands are those that are familiar to consumers; you can tap into this by choosing relevant branding and staying consistent. The same packaging that your potential customers encounter on your website or storefronts should be the same as the products they receive. Ensuring your customers receive consistent branding throughout their interactions with your business encourages them to associate your brand with positivity, effectiveness, and familiarity.

The labels and packaging of your products have a major impact on the overall experience of your customers. Although private label supplements can be very beneficial, it means nothing if you wind up stuck with generic, unlabeled products. To set your supplements business up for success, it’s important to take the time to design labels and packaging that reflect your business and allow you to connect with your customers. If your brand has no identity, then there isn’t much of a cause for customer loyalty.