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Set up your brand
Before you can begin selling your products, you need to ensure that you’re prepared for customers to interact with your brand. Establishing consistent branding for your supplements business will do wonders for establishing you as a legitimate business and encouraging consumers to trust you. Setting up a brand for your business includes the packaging, website, social channels, and other mediums that your potential customers will interact with. Establishing consistent branding can also help your brand stand out, giving more visibility to your products.
Set up your Amazon seller account
Once you’ve laid the foundation for your brand, the next step is to set up your Amazon Seller account. Setting up an Amazon Seller account gives you access to Amazon’s marketplace so you can begin listing your products and processing sales. Getting started is fairly easy, Amazon gives you the option between a professional and an individual seller account. The professional option is appropriate for most sellers, giving you access to all of Amazon’s seller services at a flat fee (of $39.99) no matter how many products you sell. The individual option is more of a ‘pay-as-you-go’ plan, more appropriate for those selling less than 40 items a month. Once you’ve selected the appropriate account option for your business, you can begin listing your products.
Market your products
Although Amazon streamlines a lot of the customer acquisition process, simply listing your products and waiting for the money to roll in won’t cut it. In addition to providing your potential customers with well-written, optimized product descriptions, you also need to market your products. When it comes to marketing and advertising, the choice is up to you. Take some time to establish a marketing plan that fits your brand and speaks to your potential customers. The best marketing strategies are those that utilize a combination of marketing methods including non-paid advertising, PPC, email marketing, and social media marketing. Amazon also offers their own suite of promotional services (like Amazon Sponsored Products) that should also be integrated into your strategy.
Amazon Sponsored Products
Amazon Sponsored Products (ASP) is an advertising service offered by Amazon. Similar to other PPC ad services, ASP allows you to target a series of personas within the Amazon marketplace, based on keywords that you select. As consumers search through Amazon, your ads appear in the search results and pages of similar products.
Monitor your inventory
Whether you opt to use a fulfillment service or process your orders independently, it’s important to ensure that your inventory reflects your product listings. The last thing you want is for a customer to click on an ad for your product, decide to purchase, only to betold their order can’t be fulfilled. Be sure to keep your listings updated with your inventory to ensure the best experience for your customers.
Successfully selling your supplements on Amazon takes a bit of legwork. The Amazon marketplace offers a wealth of opportunities for beginner and experienced sellers alike. Aside from setting up the appropriate Amazon Seller account, to get the most out of the Amazon platform, you’ll need to establish consistent branding, optimize your product listings, and develop a marketing strategy for your business. Taking the time to ensure these simple, but vital steps have been taken can mean the difference between success and failure for your private label supplements brand.